The Pacific Asia Travel Association (PATA) is looking for new and emerging destinations to take part in the PATA CEO Challenge 2015 for an opportunity to win one of two advertising campaigns on TripAdvisor, each worth up to US$500,000. The two winning entries will work with TripAdvisor to develop and create digital marketing campaigns to showcase their destinations to TripAdvisor’s global audience, each valued at US$500,000. In addition, the winners will be presented the PATA CEO Challenge 2015 Top Destination Award during an award ceremony at the PATA Aligned Advocacy Dinner on November 2, 2015 in London, United Kingdom, prior to World Travel Market 2015.


The PATA CEO Challenge 2015 embraces the uniqueness and diversity of heritages, cultures, customs and natural beauty of the world’s diverse destinations. It aims to promote and enhance the number of visitors to emerging destinations (regions, states, or provinces, and second-tier/third tier cities), and enhances tourism development in the most sustainable manner.


Mario Hardy, CEO, PATA, says, “There are hundreds and thousands of destinations that are known, visited and experienced by world travellers. However, there are even more destinations that are ready to be discovered and deserve to be recognised for their authenticity and beauty. PATA, through the PATA CEO Challenge 2015, is honoured to highlight these new and emerging destinations.“