TravelClick a global provider of cloud-based, revenue-generating solutions for the hospitality industry, has announced the launch of its new Media Suite offering, designed to “use proprietary data to drive better performance of paid media and increase overall direct bookings for hotels.”

Media Suite integrates Rate360 into TravelClick’s Single Media Subscription solution. This new product allows hotels and TravelClick media campaign managers to systematically monitor and ensure hotels maintain in rate parity with OTAs. This in turn maximises direct bookings and revenue generated from paid search and display media. Media Suite is the only product on the market designed so that hoteliers experience the highest possible Return-On-Ad-Spend (ROAS) through their media programs and drive the most profitable direct bookings.

“Media Suite allows us to stretch our media dollar by minimising the typical downtime that’s needed to troubleshoot rate parity concerns, helping us to stay competitive in the digital space,” says Steve Steading, digital marketing and distribution manager, The Grove Hotel & CenturyLink Arena, a TravelClick Media Suite client.

“Research shows that hotels in rate parity have more than 20 percent more direct bookings than hotels that are out of rate parity,” said Scott Falconer, GM, Media, TravelClick. “Media Suite is designed specifically to combine the importance of rate data with full-service media management enabling hotels to generate more direct bookings in an increasingly competitive online environment. Many of our Media Suite beta testers have seen immediate double-digit increases in conversion rates, direct bookings and ROAS.”