New Swedish beverage Caliente has been named Best Adult Premium Drink at the World Beverage Innovation Awards 2015, and Best New Organic Drink at the Nordic Organic Awards. Now available regionally, this “sophisticated, yet fiery, drink fills a gap.” To date the non-alcoholic beverages sector has been largely confined to sugary sodas, juices, water, and non-alcoholic beer or wine. Caliente is “the first chili-infused premium non-alcoholic drink, without compromising on taste, nature or health,” promises the company. Capsaicin is the hot stuff in chili and, similar to alcohol, activates the reward centre in the brain releasing endorphins and feelings of happiness.