will run the inaugural one-day ‘Rock Star Convention’ for tourism marketers on Wednesday 17 August in Sydney. The event will be led by tourism marketing experts Bronwyn White and Carolyn Childs.

The event has been designed for leaders and managers of DMOs such as town, city and state tourism promotion boards, bureaus and visitor centres, plus hotel and attraction marketers.

“The convention is the live performance of our Tourism Marketing Plan Blueprint,” says White. “We’ve designed the event to take tourism marketers on a step-by-step journey through every important aspect of evidence-based marketing planning.”

White and Childs say the event will enable marketers to develop their own marketing plan – from choosing personas to converting the latest trends and insights into operational actions for tangible ROI.

The ‘playlist’ will include: The State of Tourism Marketing, The Branding Blueprint, Your Customers, What Trends Apply to Me? Evidence-Based SWOT Analysis, and Action Plan.

“They’re all classics. Every tourism marketing band must perform them if they want an audience in 2016,” says White.

In April, released The Tourism Marketing Plan Blueprint with the intention of putting an end to ‘hope marketing’ through the use of metrics.

“The Blueprint is now a substantially pre-populated tourism marketing plan with market research done for you, the latest trends and stats, specific marketing opportunities uncovered, the secrets of semantic search unlocked, and sample campaign ideas and directions included,” says Childs.

The Blueprint includes a situation analysis and a tactical action plan backed up by live group coaching calls.