Hong Kong’s Hotel Icon’s three-minute video “Ways to Wow” has been awarded the Pacific Asia Travel Association’s (PATA) Gold Award 2016 in the Hotel Marketing category.
The video shows how the hotel “makes moments and creates memories through a dynamic, colourful and visually-compelling tour across the five-star property in Tsim Sha Tsui.”
The PATA awards bring into the limelight the extraordinary works of the travel and tourism industry and this year attracted 212 entries from 71 organisations and individuals worldwide.
“We couldn’t be happier that our Ways to Wow video has received this prestigious PATA award”, said Richard Hatter, GM Hotel Icon. “Every guest experiences ‘ways to wow’ here every day, be it through our staff, services or amenities, so to have our DNA defined and captured in this award-winning video is a fitting testament to our unique nature and mission.”
The promotional film has already been used across multiple media platforms to raise the profile of hotel, reaching new audiences and showcasing the property in a fast-paced, vibrant and compelling format.
The production shows a day in the life of one of Hotel Icon’s guests, through the interaction they have with staff. The video highlights the hotel’s views of the Hong Kong skyline, “whisking viewers from limousine to check-in, the massage table to afternoon tea, the pool to cocktails and dinner.”
One particularly memorable shot features a sweeping drone view of Asia’s largest indoor vertical garden.
“With Hong Kong being one of the world’s greatest food cities, it’s no surprise that ICON’s award-winning restaurants and cuisine also feature prominently, in a series of shots showing the diversity and excellence of our culinary repertoire. From colourful dim sum to tempting patisserie, hand-crafted cocktails to wine from our sommelier, there’s no shortage of ways to wow the taste buds,” Hatter says.
The PATA Gold Award 2016 in the Hotel Marketing category will be presented at the PATA Gold Awards Luncheon and Presentation, September 9, at the Indonesia Convention Exhibition (ICE) in Greater Jakarta. Sponsored by the Macao Government Tourism Office, the PATA Gold Awards luncheon is an integral part of the PATA Travel Mart, September 7-9. This year’s presentation ceremony is expected to attract more than 800 industry executives.
The award will feature in the 2016 PATA Gold Award winners’ showcase booklet and will also be on display at the PATA Travel Mart
For viewing: http://bit.ly/HotelICON-BrandVideo