AccorHotels has joined forces with LinkedIn, the world’s largest professional network on the internet, to “enrich its mobile app with an unprecedented new service for travellers.”
All AccorHotels guests can use this new feature, Business Check powered by LinkedIn, to create and facilitate business opportunities. By allowing travellers to identify people in their professional network who are based in the city they are in and suggesting relevant profiles to connect with, this new feature enables professionals to stay connected on the move.
Romain Roulleau, senior vice president for e-commerce and digital services at AccorHotels says, “This partnership is a world first in the hospitality industry. It will enrich the services we already offer on our mobile app which is used before, during and after the stay, notably by business travellers, who represent 60 per cent of the app’s users. This new feature creates business opportunities, and our app will therefore facilitate and foster seamless, instinctive business travel sharing, thus generating guest engagement and visibility for our hotels.”
Joshua Graff VP marketing solutions EMEA at LinkedIn adds, “There are over 26 million business travellers on LinkedIn and by partnering with one of the world’s leading travel groups, these professionals can now be even more informed, connected and productive while on the go. We all like to get the most out of our business trips abroad and this new feature will make it even easier to connect with clients, prospects, suppliers and colleagues old and new.”
From 19th October to 19th December, it will run a campaign of Sponsored Content and InMails under the slogan ‘Boost business opportunity all over the world’. These messages, complete with illustrations, computer graphics, stop-motion, photos and more, are designed to “insert into business travel life.”