Launched in 1992, Priority Pass provides frequent travellers with airport lounge access irrespective of their class of travel or airline. With over 1,000 airport lounges in its programme, Priority Pass has strengthened its position in the Asia-Pacific region, with 32 lounges added to its network. This includes 11 lounges in China, with Chengdu and Zhengzhou proving particularly popular additions with travellers. New lounges have also opened in the growing economic hubs of Indonesia, Taiwan, Myanmar and Cambodia, as well as in New Zealand and Australia, all catering for the growth in business and leisure travel in Asia.
Unlike membership programmes that provide access to a single carrier’s airport lounge, Priority Pass membership offers a VIP airport experience regardless of who they are flying with or class of ticket.
Some of the top lounges to visit in Asia include the Asiana Lounge in Seoul, Korea, Louis’ Tavern CIP First Class Lounge in Bangkok Thailand, Plaza Premium Lounge in Phnom Penh Cambodia and Dnata Lounge & SATS Premier Lounge in Singapore. As well as premium lounges in China such as Shanghai’s Plaza Premium Lounge, Guangzhou’s First Class Lounge and the Air China Lounge in Beijing.
Across Europe, the Middle East and Africa, Priority Pass has expanded its network with 69 new lounges, a 19 per cent growth on the same period in 2015. This figure breaks down as 47 new lounges across Europe, 12 in Africa and 10 new lounges in the Middle East. Following “a surge in demand,” 31 lounges have been added in Russia, including Moscow Sheremetyevo, Vladivostok and Novosibirsk.
Tony Low, senior VP and GM, Asia-Pacific Lifestyle Benefits, part of the Collinson Group, says “Not only has our network significantly grown over the last year, but so too has our knowledge and understanding of the changing global demands of the 21st century traveller. It is becoming increasingly clear that travellers are less prepared to pay a premium for business class seats, instead preferring to enhance their travel with benefits such as lounge access, concierge services and exclusive experiences at their destinations.”