Caliente, an organic non-alcoholic drink infused with chilli, from Spain, has been recently launched in India, targeting the urban young adult.
Spanish for warm, the drink is meant to warm you up on a cold day. This will be the third export market after Denmark and Norway for the Malmö-based start-up. The spicy drink comes in two different flavour combinations: yellow (lime, ginger, chilli) and red (cranberries, pomegranates, chilli).
The first bottles found their way into high-end restaurants in New Delhi, Mumbia and Bangalore in the first phase. The second phase will see the spicy drink in Chennai, Hyderabad, Chandigarh, Goa and Ahmedabad.