Dictador, the award-winning Colombian spirits producer, has an exclusive partnership with Leung Yick to import and sell Dictador’s portfolio of premium spirits within the Hong Kong market.

Dictador, currently distributed in over 80 markets around the globe, has been producing rum in Cartagena, Colombia since 1913, using traditional distilling methods to create spirits that are full-bodied and rich in flavour. Marcin Lukasiewicz, vice president of sales, Dictador Europe, says, “Hong Kong is the gateway market to China, therefore, we needed to ensure our products would be distributed by the right partner who shared our commitment to building long-term brand equity.”

Jenny So, general manager of Leung Yick, adds “There are some great synergies between us and Dictador. They have all the elements we look for when selecting brands for our portfolio, including a heritage and passion for their craft demonstrated by their high-quality rums.”

(www.dictador.com; www.leungyick.com)