In an increasingly digital world where consumers rely heavily on their smartphones, TravelClick, a global provider of cloud-based and data-driven solutions for hotels to maximise revenue, has launched a Guest Messenger feature, integrated into TravelClick’s Guest Management Solutions (GMS).

With this hoteliers can have text conversations with guests before, during and after their stay to not only further engage guests and personalise the guest experience but also build loyalty.

Guest Messenger allows hoteliers to send marketing messages via text to all opted-in guests who are on the property, converse with guests individually, set up email notifications to alert staff to respond to messages and store conversation histories on the GMS guest profile to personalise future communications based on preferences. Hoteliers can also chat with guests via Facebook Messenger and WeChat.

“TravelClick’s GMS is focused on creating the best possible guest experience, which includes keeping guests engaged through their preferred communication channels, like texts,” says Greg Sheppard, senior vice president, business intelligence products, TravelClick. “This not only strengthens on-property communication, but it also gives guests another way to interact with a hotelier on a more personal level.”