Vietnam that saw a record number of international arrivals in 2016 – more than 10 million tourists is in 2017 already on track to surpass that. During the first six months of the year, Vietnam recorded more than 6 million international arrivals, 30 per cent increase over the same period a year earlier.

Much of this growth can be attributed to the government’s renewed focus on developing the tourism industry. Somewhat onerous visa regulations were changed in 2015, and now tourists from a range of European and Asian countries can visit Vietnam for up to two weeks without needing to obtain a visa at all. Beyond that, the government is investing more in tourism marketing and promotion, as part of a goal for the industry to account for 10 per cent of GDP in 2020, up from 6.6 per cent in 2016. The country is targeting 17-20 million international tourists and 82 million domestic tourists by 2020.

International hospitality players are increasingly looking to Vietnam for opportunities to expand. Hospitality investment is centered primarily aroun tourism hotspots: Danang and the fabled UNESCO World Heritage port of Hoi An – and the southern island of Phu Quoc. Nearly five dozen new hotels are set to open over the next three years.

At the forefront of hospitality development in Vietnam’s central region is the giant US$4 billion ‘HOIANA’, located to the south of Hoi An.