Australian wine will take centre stage at Vinexpo Hong Kong, as Australia has been selected as the Country of Honour for the exhibition in May 2018.
Held in the wine hub of Asia, Vinexpo Hong Kong is the key trade-only wine and spirits exhibition in the Asia-Pacific region. The invite event attracts top decision making importers, buyers and sommeliers, and provides a forum for education and trade networking. Andreas Clark, CEO of Wine Australia said, ‘This is a brilliant opportunity to shine the light on the diversity and premium quality of Australian wine. Greater China is our number one and fastest growing export market, so Australia taking the title of Country of Honour will help strengthen our position in the market, and enable us to showcase the breadth of fine Australian wine to some of the most influential people in the region,’.
As Country of Honour, Australia will have the privilege of hosting a range of masterclasses to immerse attendees in the broad Australian wine offering. There will also be a dedicated tasting area and educational activities being held during the exhibition. Guillaume Deglise, CEO of Vinexpo said, ‘Vinexpo is very proud to host Australia as country of honour for the 20th anniversary of the fair in Hong Kong. The connection with Wine of Australia reflects the growing appetency of Asian consumers for Australian wines, and Vinexpo’s objective to enhance the dynamism of the Australian wine industry at the exhibition.’