The 42nd edition of the biennial show, 16-19 April 2018, will be one of the world’s biggest global events for industries related to food, gastronomy and hospitality equipment.
One of the most important trade fairs in the world focused on the food industry, hospitality, hotel and catering, Alimentaria, from 16-19 April, will host its 42nd edition at Barcelona Gran Via – one of the biggest editions in a long time. The event spread across 100,000 square metres of exhibition space alongside Hostelco will attract more than 4,500 companies; 27 per cent of them international. Alimentaria 2018, slated as one of the world’s biggest global events for industries related to food, gastronomy and hospitality equipment is stirring a lot of interest.
The 42nd edition will facilitate contact between international buyers and exhibiting businesses, from more than 70 countries, including Germany, Argentina, Ecuador, Belgium, Holland, China, Hong Kong, Romania, Russia, Thailand and Turkey. Around 30 percent of the expected visitors it is predicted will be from overseas.
Alimentaria 2018 will split its exhibition into several specialised areas: Intervin, Intercarn, Restaurama, Expoconser, Interlact, and Multiple Foods, the platform for products of widespread consumption and trends in food. There will also be Alimentaria Premium, an exclusive zone for producers of real gastronomical gems. Innovation and gastronomy will be combined in The Alimentaria Hub (knowledge, trends, innovation and business) and The Alimentaria Experience (workshops, gastronomic classrooms, show-cooking featuring influential chefs).
The Alimentaria model is innovative, effective and dynamic with each succeeding year building on and adding to the success of the past. That the Catalan capital is ideally suited to this enterprise goes without saying with its excellent infrastructure, international ties, knowledge of the sector and traditions.
A Fira de Barcelona company Alimentaria events have long been a benchmark in Europe and Latin America. But now its influence is extending to Asia with Asian exhibitors and visitors recognising the reach of the show; a platform for main operators in the market (food industry/hospitality) to showcase the latest trends and innovations.
For industry leaders Alimentaria is also about promoting commercial networking and business opportunities. The model provides not just profitable shows for its clients, but also space for innovation; and space for dealing with challenges currently facing food, hospitality and gastronomic tourism companies with an exchange of knowledge and ideas.
At the heart of Alimentaria 2018 is the desire to use its international influence to promote the Spanish food industry; Spanish food and agricultural industry is driving the Spanish economy and in the process creating an effective model for the farm sector and agricultural industries the world over.
María Naranjo, director of Food and Gastronomy of ICEX, Spanish Exportation and Investment, highlighted that “more than 52 per cent of Spanish food producers are exporters. Sales to China and the USA are increasing at a more impressive rate than within the European Union. The agreements signed with Canada and Japan will open up interesting new opportunities for the sector”.
In addition to bringing international buyers, Alimentaria also offers a promotional programme to detect niche strategies in foreign markets, attracting professionals from all over the world.
At the press presentation J. Antonio Valls, Director of Alimentaria and Managing Director of Alimentaria Exhibitions, underlined the potential of the show by highlighting its strengths, “Its international positioning, the importance and complicity of the Spanish agricultural industry with the backing of powerful brands, the weight of the HORECA channel, the international appeal of our gastronomy and the relevance of the tourism sector, among other characteristics give the exhibition a unique character based on division by sector, the extension of internationalisation, innovation (The Alimentaria Hub), and gastronomy (The Alimentaria Experience). Over 200 activities will take place in The Hub and The Experience.This model offers a platform for internationalisation and business, with new spaces, content and innovation”.
Managing director of the Food Industry within the Spanish Ministry for Agriculture, Food, Fishing and Environment, Fernando Burgaz added, “The journey that we have ahead is magnificent, with continual growth for the next few years. Our exports to countries outside of the European Union are increasing.”
Besides attracting international buyers, Alimentaria has organised a promotional programme to identify strategic niches in foreign markets. In addition to attracting these international buyers, Alimentaria has also organised a promotional programme to identify strategic niches in foreign markets, attracting trade professionals from all over the world, hoping to exceed the 42,000 international visitors who took part in the last edition of the show.