Best Western Hotels & Resorts has unveiled Best Western Sapporo Odori-Koen, a new midscale hotel in the centre of northern Japan’s largest city.

Nestled in the heart of Sapporo’s Chuo-ku, or “central ward”, the hotel is surrounded by shops, leisure attractions, offices, and is opposite the popular Odori Park, making the hotel an ideal choice for all types of travellers, including those wishing to experience the magic of the annual Sapporo Snow Festival, which attracts more than two million people to the park each year. Officially opening in the first quarter of 2018, the hotel features 60 contemporary rooms, all equipped with cutting-edge facilities, spacious working areas and complimentary Wi-Fi.

Says Olivier Berrivin, managing director of international operations Asia of Best Western Hotels & Resorts, “This opening marks Best Western’s return to Sapporo, as we continue to expand in Japan’s most popular destinations. With 15 hotels now either operating or under development across the country, Best Western is confirming its position as one of Japan’s leading international hotel groups.”