A FOX SPORTS campaign powered by FOX Content Labs is supporting cycle tourism in Taiwan through an integrated campaign of digital assets and a unique collective of influencers.

This capitalises on travellers’ rising interest in exploring Taiwan. The Taiwan on Two Wheels website built by FOX SPORTS and powered by FOX Content Labs, supports the Taiwan Tourism Bureau in driving more cycle tourism to Taiwan by providing everything a cycle-happy visitor could need – including English-language bike routes, rental information and packing advice. The website highlights an influencer programme curated by FOX SPORTS, featuring globally renowned celebrities on Taiwan cycle adventures including Miss Universe 2015 Pia Alonso Wurtzbach, renowned cyclist Owain Doull from Team Sky, and FOX-produced video content of the influencers.