Hotel technology industry veteran Eric Michélsen has been tapped as chief technical officer and Pernilla Brodd has been named chief marketing officer at Zaplox (a global innovator of mobile key services for the hospitality sector).

Zaplox has continued to expand its organization over the past year. With solid experience in introducing software solutions in various industries and proven expertise in the hospitality technology and access/security sectors, Michélsen brings with him many years of industry experience, having served in several executive level roles, including as CTO at ASSA ABLOY Hospitality.

As the company’s new CMO, Brodd brings extensive experience in brand building and strategy, with several years of success in expansive global sales initiatives and significant growth at software companies such as InRiver and Consafe Logistics.

“We are adding resources in two key business areas as planned,” says Magnus Friberg, CEO at Zaplox. “Based on growing customer needs, we are further developing our service offering and both Eric and Pernilla have the background and the competencies needed to help take Zaplox to the next level and expand our global footprint.”