A resort in one of the region’s fastest growing tourist destinations has decided it’s the small things that make a big difference to the overall guest experience. Zara Horner finds out why Fusion Maia Da Nang is sweating the small stuff.
At Fusion Maia Da Nang, Vietnam they believe it’s the little details that make the guest experience extra special. Launched in 2008, Fusion has become an innovator of “wellness-inspired hotels and resorts”, and is now the only “fully vertically integrated hospitality company in Southeast Asia.”
Fusion designs, builds and manages beachside resorts and city hotels through uniquely branded hospitality concepts.
With six resorts and hotels in Vietnam so far, including Fusion Maia Da Nang which opened in 2010, the team now boasts more than 1,500 employees, including 300 spa specialists.
Fusion Maia is part of the company’s ‘Resorts’ portfolio where the design ethos is one of “contemporary original design meeting traditional Vietnamese charm.”
Home to Fusion’s unique “all-spa inclusive” service, Fusion Resorts combine “ultimate wellness” with a rejuvenating and down-to-earth lifestyle, all in natural, picturesque surroundings.
Michelle Ford, Fusion Maia Da Nang general manager, explains that the layout of the resort is designed to instill a sense of calm and relaxation for guests.
“In terms of overall design we’ve followed a square within a square concept with the spacious Maia Spa at the heart of the property.
“On a larger scale guests notice that some of the buildings themselves are a square within a square. For example, the villas together with their private pool form a square.
“Various artworks dotted around the resort follow the square within a square design and even the handles, such as those on showers and toilet doors, follow a square within a square pattern.
“Our lush gardens and pool form a square, the Maia Spa – with 22 treatment rooms, steam rooms, saunas and private Jacuzzis – is at the heart of that.”
All spa treatments are included in a guest’s stay from manicures to massages.
“Our spa is set in tropical gardens with a swimming pool,” says Ford. “Our holistic approach to wellness infuses a sense of peace and vitality throughout the resort and ensures our guests take the Fusion Feeling home with them.”
A splash of surprise
The palm-fringed all-villa resort has a crisp design with lots of water features.
Indulgence is off the scale and pampering feels like a must, especially in a place which offers ‘breakfast anywhere, anytime.’
The colour palette is somewhat surprising in this age of muted tones as bright and vibrant splashes are dotted throughout the property. The Tonic Lounge Bar, for example, is decked out in tones of mauve and lilac with hits of turquoise.
The bright, breezy and spacious villas are a stylish mix of white walls and dark wood furniture, which feature restrained bamboo details, and again bursts of unusual colours such as soft – and not so soft – pinks.
IPads with pre-loaded guest request playlists await guest arrival, yoga classes and meditation sessions are available daily together with tai chi and cycling tours of the nearby UNESCO listed Hoi An.
Another aspect of this attention to detail and design indulgence can be seen in the spectacular flower arrangements on display throughout the resort.
“Inspired by the practice of ikebana, or ‘living flowers’, the ancient Japanese art of flower arranging, we wanted to bring a much deeper philosophy to what might otherwise be overlooked as a commonplace item of decoration,” Ford says.
“With this in mind we began looking for someone who could offer floral displays with the same level of love and care we give to our guests.”
The brief was to create arrangements that expressed the ‘Fusion Feeling,’ and for each display to be a piece of art in itself.
“Minh Florist, a talented local Vietnamese florist based in Da Nang City, perfectly captured this, both demonstrating and enhancing the Fusion lifestyle through a range of inspired and constantly rotating displays.
“We hope that the care and artistry behind our floral displays will give everyone space to be mindful in the present moment, and to feel gratitude for all the beauty we have around us.
“In today’s hectic world, we think it’s just the type of distraction we all need once in a while.”