Norwegian Cruise Line Holdings Ltd. (NCLH) has appointed Ewen Cameron, a cruise industry veteran with over twenty years of travel credentials, to its management team in China as director of operations, overseeing strategy and operations.

Based in the NCLH China head office in Shanghai, in his new role, Cameron will work closely with the China team including managing director of China, Alex Yucheng Xiang and Asia Pacific senior vice president and managing director, Steve Odell, as well as liaise with the company’s headquarters in Miami.

In his new role Cameron will be responsible for the company’s core business units in the Chinese cruise market including operations, revenue management, sales and strategy, in addition to overseeing governance, controls and reporting structures.

Cameron brings over twenty years of international travel industry experience to the role, having previously held key leadership positions in the cruise travel agency and wholesale sectors, including a nine-year tenure as director of finance EMEA/APAC for Silversea Cruises based both in London and Sydney.

“Since entering this important market, the company has continued to develop and strengthen its team supporting the China market and Cameron’s appointment is the latest step in this initiative,” said Alex Xiang, managing director China for NCLH. “Cameron’s experience and skill set are great additions to the  team and he will play a critical role as we continue to position the company in China for long-term, sustainable growth.”

 Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises, have a combined fleet of 25 ships.