Hot on the heels of its UNWTO Innovation Award success, EarthCheck has announced a partnership with the Green Travel Index (GTI), a B2B database for sustainable certified service providers in travel and tourism.

GTI’s hotel mapping and profiling will open a virtual door to more than 4,300 travel agents who will be able to access EarthCheck Certified, EarthCheck Evaluate, EarthCheck Sustainable Destinations and EarthCheck Design Members.

“With EarthCheck as an official partner of the Green Travel Index we reach an important milestone, integrating an online portfolio of clients in over 70 countries,” President of Green Travel Index, Stephan Busch said.

The GTI also has a strategic partnership with GIATA, the market leader in non-bookable tourism content, including the world’s largest unique hotel database. GIATA has more than 21,000 users worldwide including internationally-established tour operator groups and travel agency chains TUI, Thomas Cook, DerTour, Kuoni and American Express, as well as all GDSs and internet booking engine providers such as Amadeus/Traveltainment, Sabre, Traffics, Bewotec, Peakwork and Travelport. Additionally, many internationally-renowned travel portals including Priceline, Expedia, Orbitz, TripAdvisor, HolidayCheck, Opodo and Kayak trust in their solutions.

“In this era of on-line transparency and accountability, tourism brands are increasingly aware of their social and sustainable responsibilities,” says founder and CEO of EarthCheck, Stewart Moore.