“You don’t get to be a leader in hospitality and digital technology without focusing first on your guests,” says Jon Witter, chief customer officer. “With Noelle we are embarking on the next chapter of our digital and mobile transformation.”

Eder was chief card customer experience officer at Capital One Financial Corp., responsible for leading the digital transformation of Capital One’s customer experience and was for nine years at Intuit.

Adds Noelle Eder, “I am proud to be joining a team that has a track record of success and is taking the industry in new directions. Together we will ensure Hilton has the technology needed to support its continued global growth and stay at the forefront of hospitality innovation.”