As the global tourism industry continues to grow faster than most other sectors, it has triggered demand for a more structured approach to certification programmes in China.

Since the establishment of the Certification and Accreditation Administration of the People’s Republic of China (CNCA) in 2001, high quality development and performance has been a key priority. More recently CNCA formally approved EarthCheck as a certification programme. EarthCheck is the world’s leading scientific benchmarking, certification and advisory group for travel and tourism.

Changzhou Liu, CNCA’s Deputy Director said, “Measurement, inspections and accreditation in China play an important role in transmitting trust and service development. EarthCheck has a good technical foundation and rich practical experience in the implementation of sustainable development of tourism standards and certification systems.”

EarthCheck’s Founder and CEO and Executive Director of the APEC International Centre for Sustainable Tourism, Stewart Moore said, “We are privileged to be working with CNCA delivering high quality services and supporting sustainable tourism. Destinations and enterprises that demonstrate environmental integrity are more likely to commercially succeed at the same time as delivering positive outcomes for the planet.”