SAP has announced the appointment of Verena Siow as managing director for SAP Indochina. In this new role, Siow will be responsible for scaling the business across Thailand, Myanmar, Cambodia, Laos, Bhutan and Maldives.

She will report directly to Claus Andresen, president and managing director of SAP Southeast Asia. An accomplished leader with more than 21 years in sales, business development and start up experience in the technology sector across Asia Pacific, Siow has been with SAP for almost seven years in diverse management roles.

Prior to her appointment as managing director of SAP Indochina, she was managing director of Strategic Conglomerates for SAP Southeast Asia. Commenting on the appointment, Claus Andresen said, “The Indochina region is a highly diverse yet major economic performer with an openness towards modernising industries and innovation. Thailand 4.0, for example, is leading the charge in creating a value-based economy driven by technology, innovation and creativity. SAP has been in Thailand for 23 years and several Thai industry leaders trust SAP to manage their business processes and continuously thrive in the dynamic business environment.”