Park Hotel Group’s flagship property in Singapore, Grand Park City Hall, is the first hotel to launch facial recognition technology for check-in on mobile, integrating advanced technology to enhance and create a seamless experience from pre-arrival through to checkout.

The mobile application utilises WiFi, Bluetooth and location services, allowing guests to check-in on the go and skip the queue at the front desk with the quick capture of a selfie, effectively reducing the standard check-in process from five minutes to an impressive one minute.

The fully customised mobile application co-developed with Singapore-based start-up GTRIIP, allows guests to customise their stay, securely complete pre-arrival registration and share service preference information before arriving at the lobby. The app expedites the check-in process and enables the user’s personal mobile phone to be used as a secure mobile key access, as well as in-room electronic controller for room amenities such as lighting, the television and air-conditioning. Guests can also use instant in-app messaging to directly connect with the hotel concierge and pre-select preferred room and floor 48 hours in advance based on guest needs such as verdant views or near-elevator room access.

However, guests can still request for a physical key card or request for a temporary mobile device from the front desk with the application pre-loaded for guests not wishing to download it on their phones.

“Keeping to our commitment to deliver hospitality from the heart to travellers, we wanted to meet travellers demand for time-savings by introducing the mobile application. While guests do expect smart features and services, they still appreciate the value of personal and friendly high-touch hospitality which is why we are not completely doing away with the front desk check-in,” says John Kockan, general manager of Grand Park City Hall.