Elvin Chong, general manager regional projects hospitality division Serta International says, “Predicting trends in hotel linen choices has become even more interesting recently.”

Serta believes “a good hotel is one that provides the very best sleeping experience.” The company produces the full range of bedding requirements and holds that a good mattress is key with the capability to “re-energise guests.”

The top-selling US mattress brand for seven years, Serta mattresses are between 22cm and 31.5cm deep, they are mould and stain repellant, and fire retardant. Individual pocket springs ensure a more responsive and well-balanced comfort with extra perimeter firmness an added comfort and safety feature.

“Many hotels now are choosing linens with higher thread counts for maximum softness and to maximise the comfort of guests’ sleeping experiences,” Chong says.

The company is predicting this trend for higher thread counts will continue. “Our 200 – 300 thread count cotton and polyester mix bed linen dries easily, is durable and resists shrinking and stretching. Our 100 per cent cotton range is 200 – 500 thread count and has a sateen weaving. Bed linen is white and plain, or with inlaid patterns. We are able to customise embroidery and logos.”

Durability and ease of maintenance are considerations Christopher Stafford pays particular attention to.

The COO of 137 Pillars Hotels & Resorts Thailand, Christopher Stafford.

The COO of 137 Pillars Hotels & Resorts Thailand says, “White is preferred from a hygiene and practical laundering perspective as it doesn’t fade. Our linens are plain white with some texture in the duvet covers.

“We use Jaspal 480 thread count Egyptian cotton, feather down spring duvets, Sealy mattress toppers, and extra large down pillows. Other options are available for those guests with allergies.”

137 Pillars Hotels & Resorts replaces bed linen after 150 washes, approximately 300 days of usage.

Stafford notes it is crucial not to overlook the importance of a well-prepared bed. “Bed linens add hugely to everyone’s sleep quality. We get lots of positive response to our bedding. It is a very important aspect of the overall guest experience.”

For high-end brands creating signature bedding has become something of an expectation since the late 90s. “Good bedding is a worthwhile investment,” says Samantha Hyland, managing director Siam Feather Products, adding the key to great linen is good quality yarn.

“Down Surround pillows are popular as they offer comfort and support as well as being good value for money. Most five-star clients use our Jumbo and King size pillows. Mattress Toppers enhance all bedding experiences. And for bed linen, Egyptian cotton is quite simply long lasting luxury.”

Now part of the Downia Group with offices in Australia, Thailand and China, Siam Feather Products processes and supplies a complete range of fine-quality duck and goose down and feather products which are all encased in high thread count cotton impenetrable to the dust mites thought to be a leading cause of asthma. The company carries out a special washing and rinsing process to remove bacteria, dust and allergens leaving the down clean and fluffy.

“In our bed linen ranges we have developed jacquard patterns for our clients so they have their own signature duvet covers and pillow cases,” Hyland says. “Shortly we will introduce the Indulgence pillow cover which will enhance the sleeping experience without costing the earth.”