SevenRooms, a data-driven operations, marketing and guest engagement platform used by restaurant, hotel food and beverage (F&B), nightlife and entertainment operators in more than 250 cities worldwide, has been selected as the system of record for F&B outlets at Mandarin Oriental Hotel Group properties globally.

Currently live at The Landmark, Mandarin Oriental in Hong Kong and Mandarin Oriental Jumeira, Dubai, the platform will be implemented and rolled out across the Group over the next 12 months. As a leading hospitality platform, SevenRooms focuses on enabling operators to capture approved data across the guest journey. By implementing SevenRooms’ white-label booking widget across its websites and other online channels, Mandarin Oriental will have the ability to capture approved guest data, including personal, preference and transactional data that can then be used both in- and post-service to drive repeat visits through direct reservations across the Group.

Using the platform, Mandarin Oriental’s front-of-house will be better equipped to personalise the guest experience, from when they check in to when they leave through the front door. Solutions provided include: reservation and seating management, POS and PMS integrations, guest profiles with customisable and automated guest tags, experiences and upgrades, and marketing automation and guest engagement tools like review aggregation, email automation, and special offers.