Leading Thai restaurant operator, Mango Tree Worldwide, has unveiled plans for a major expansion of its global footprint, with the planned opening of more than 50 new Thai restaurants in destinations all around the world.
The company recently celebrated the launch of Mango Tree Bistro Hakata in Fukuoka, which marked the company’s 45th Thai restaurant worldwide and its first Mango Tree Bistro outlet in Japan. It is now on track to reach 50 locations by the end of 2019, and is then aiming to double its portfolio to 100 locations by 2025.
Mango Tree offers a series of inventive Thai restaurant brands, ranging from the flagship full-service Mango Tree restaurants to the second tier Mango Tree Cafe and Mango Tree Bistro – trendy Thai gastro-bars that offer lively social dining. Much of the group’s expansion however, will be driven by its third tier brands, including Mango Tree Kitchen and Mango Tree Grab & Go, which focus on providing on-the-go dining in areas of high footfall, including transport hubs.
Many of these concepts will focus on single dish formats, such as Mango Tree Kitchen Gapao, which specialises in Pad Gapao (minced meat and Thai basil on rice, topped with a fried egg), and Mango Tree Kitchen Khao Mun Gai focusing on Thailand’s popular chicken and rice dish, and Mango Tree Pad Thai, serving up the stir-fried noodles. Tailored to airports and railway stations, these takeaway outlets serve freshly cooked Thai cuisine, boxed for travellers on the move. Already launched at Bangkok’s Suvarnabhumi Airport and Tokyo Station and five other cities in Japan.
