Louis Ver has been appointed as group director e-Commerce at Wharf Hotels.

In this new role Louis will be responsible for overall sales and marketing goals through the development, implementation of e-marketing programmes, tactical promotions and other initiatives to drive traffic and transactions. Louis will be responsible for crafting the strategy for optimum online performance and consumer online journey.

Prior to joining Wharf Hotels, Louis ran his own e-commerce business then moved to hospitality where he built his career with Accor Hotels most recently as director of revenue & e-commerce for Swissotel Nankai Osaka, also serving with Accor Hotels since 2013 in Japan and Hong Kong.