Hyatt Hotels Corporation has announced the opening of Andaz Seoul Gangnam in the heart of the South Korean capital, marking the Andaz brand’s entry into the country.

The Andaz name – ‘personal style’ in Hindi – encapsulates the very essence of the brand’s driving philosophy that celebrates, respects, and caters to guests’ personal style and preferences, in an atmosphere that fully embraces each hotel’s locale.

From New York to London and now to Seoul, Andaz hotels and resorts draw direct inspiration from a location’s history, culture and architecture. Says David Udell, group president, Asia Pacific, Hyatt, “With Andaz Seoul Gangnam, we look forward to inspiring our guests, immersing them in the local culture and showcasing warm Korean hospitality.”

With direct access to Apgujeong metro station and located by a bridge connecting northern and southern Seoul, Andaz Seoul Gangnam is designed to fuse traditional local culture and creative modern living. The hotel’s overall concept is inspired by bojagi – a traditional Korean wrapping cloth used in significant ceremonies and as gift wrap to represent good luck. As guests move through the hotel’s light-filled interiors, unique layouts unfold to reveal unconventional corners and dynamic architectural angles that are layered with contemporary bojagi patterns cloaked in soothing muted shades and subtle textures.