Accor has a new strategic partnership between its new lifestyle loyalty programme, ‘ALL – Accor Live Limitless’ and South East Asia’s leading app, Grab.

The deal brings together two big names in hospitality and technology to give members access to rewards and benefits including the ability to transfer points across programmes and make travel more seamless.

ALL offers members access to a holistic ecosystem of experiences across hotels, bars and restaurants, nightclubs, sporting events, entertainment, food festivals and more. The partnership means GrabRewards members can already use their points to access “money can’t buy” experiences through Accor’s 39 brands, and ALL members will soon be able to redeem their points for GrabRewards partner benefits.