Vinexpo Holding, a leading organiser of events for the wine and spirits industry including Vinexpo Hong Kong, Asia’s premier wine event, and Comexposium, a global event organiser, have entered into exclusive negotiations to create a new joint venture entity.

This new JV responds to the constantly changing and developing global wine and spirits industry and would create the foremost global organiser dedicated to the industry. At the same time, Vinexpo have confirmed that the Hong Kong show will go ahead as planned from May 26-28 this year.

The new entity will be the world’s leading organiser of events dedicated to wines and spirits, with annual figures of over 78,000 visitors from 140 countries and 5,900 exhibitors.

The new entity will boast a portfolio of 10 iconic events: Vinexpo (Bordeaux, Paris, Hong Kong, Shanghai and New York) as well as the Vinexpo Explorer events from Vinexpo Holding, Wine Paris (Vinisud/Vinovision Paris), World Wine Meetings and World Bulk Wine Exhibition (Amsterdam and Asia) from Comexposium.

“In a global economic environment, this commitment to working together is a significant step to serve the development of businesses in the wine and spirits sector. Thanks to this alliance, the Bordeaux-Gironde Chamber of Commerce and Industry intends to create a powerful flagship brand which will proudly defend French colours abroad”, says CCIBG President Patrick Seguin.

Adds Vinexpo board chairman Christophe Navarre, “The alliance we are building marks a significant turning point for the world of wines and spirits. It will allow us to extend our influence, develop a portfolio of must-attend events and meet the expectations of markets throughout the world.”